Market-Driven Christianity

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by Don Fortner

"Am I now trying to win the approval of men--or of God? Or am I trying to please men? If I were still trying to please men--I would not be a servant of Christ." Galatians 1:10

Religion in America is big business. Scads of money, powerful personalities, huge egos, and positions of prominence, influence, and recognition are at stake in the business of religion, just as they are in any other business. There was a time when the concern of churches and preachers in this country was the glory of God and the truth of God. Today, like any business, the concern is for success.

Christianity today is market-driven. The goal of all marketing is to make both the buyer and the seller satisfied. Consequently, market-driven churches, in utter abandonment of God’s glory and God’s truth, in their insatiable quest for success and recognition--do whatever it takes to win customers and keep them.

Be warned! False doctrine and worldliness always go hand in hand. Worldliness usually leads the way. The early modernists did not aim at destroying biblical Christianity. They simply tried to make Christianity palatable to an unbelieving world. It cannot be done. When Christianity becomes acceptable to unregenerate people--it has ceased to be Christianity!

"For the message of the cross is foolishness to those who are perishing!" 1 Corinthians 1:18

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